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Advertise on MetroCard®: Reach Millions of Daily Riders



Advertising Rates for Back of MetroCard

Standard 4-color Back Rates
Range of Quantity
Retail Rate
Per Card
Example
Retail Costs
50,000 - 124,999
$0.51
50,000 cards = $25,500
125,000 - 249,999
$0.43
125,000 cards= $53,750
250,000 - 349,999
$0.38
250,000 cards = $95,000
350,000 - 499,999
$0.34
350,000 cards = $119,000
500,000 - 749,999
$0.30
500,000 cards = $150,000
750,000 - 999,999
$0.26
750,000 cards = $195,000
1,000,000 - 2,000,000
$0.21
1,000,000 cards = $210,000

 

Advertising Rates for Front and Back of MetroCard

4-Color Front & Back Rates
Range of Quantity
Retail Rate
Per Card
Example
Retail Costs
250,000 - 349,999
$0.45
250,000 cards = $112,500
350,000 - 499,999
$0.43
350,000 cards = $150,500
500.000 - 749.999
$0.40
500,000 cards = $200,000
750,000 - 999,999
$0.35
750,000 cards = $262,500
1,000,000 - 2,499,999
$0.30
1,000,000 cards = $300,000
2,500,000 - 5,000,000
$0.25
2,500,000 cards = $625,000

 


All rates are based on 4-color advertising on both the front and the back of the MetroCard.

Retail Rate
All cards issued after the first card.  No discount for Non-Profit commercial organizations.

Example of Rate Calculation
Retail Rate Price           1,500,000 cards x $0.30 = $450,000

MetroCard artwork is subject to approval by the MTA.  Production requires a minimum of 12 weeks for 4-color artwork from the point that final artwork is submitted.  Distribution via Vending Machines is guaranteed. Targeting options vary based on the quantity of MetroCards produced.  Opportunities for industry/category exclusivity and targeted distribution may result in additional charges.  Call for details.

NYC Transit reserves the right to accept or reject copy or images to be placed on MetroCards in its sole and absolute discretion.

 

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