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Advertise With Us - On The Go Travel Stations

 

Cut through the clutter and reach your customers while they are out and about with the On The Go Travel Station kiosk network. The network is currently comprised of more than 145 digital, interactive screens located in 30 NYC Transit Subway stations in the Bronx, Brooklyn, Manhattan and Queens.

Commencing with the Q4 2014 edition, the On The Go Travel Station kiosk network is included in the Nielsen quarterly Place Based Video Report. Nielsen’s quarterly report measures audience impressions for video networks in out-of-home locations, offering agencies and networks an easier way to compare place-based advertising audiences to TV, Internet and Mobile. NYC Transit’s On The Go Travel Station network delivers the greatest number of gross-minute-impressions of any single market network included in the report, delivering a sizable audience with relevant messaging and advertising.

The On The Go Travel Station is an innovative communications tool that provides MTA NYC Transit subway customers with information about their complete trip, from trip planning and service status to information about nearby restaurants and other destinations, resulting in an unprecedented amount of information accessible inside the subway system. The 47” interactive screen, which employs capacitive touch technology, is encased in a stainless steel kiosk located at subway station entrances, in station mezzanines and on platforms.

Our customers are your consumers, and with On The Go you can reach these shoppers or “transumers” while they are out of home on the way to a movie, school, shopping or work. More people are commuting versus driving to work, especially here in the greater New York metropolitan area. Annual weekday subway ridership totals for the year 2014 grew to more than 5.5 billion. The subway carried over 6 million customers on 29 separate weekdays in 2014. Additionally NYC recorded an all-time record 56.4 million visitors in 2014, many of whom traveled NYC by subway. There is a unique opportunity for your brand to connect with and engage your customers throughout their journey.

The Network
On The Go kiosks are located in some of the system’s busiest stations. Click here for a map of our kiosk locations.

The On The Go Travel Station network is comprised of more than 145 screens located in fare control areas, mezzanines and on platforms at 30 subway stations with a combined average daily ridership of 1.5 million subway riders at these stations. 

The Screen
The On The Go network is being deployed through a unique public-private partnership with Outfront Media and Control Group NYC. Each firm has designed a custom user interface for customers to interact with and obtain travel and other information, while still providing adequate screen space and time for advertising.

CBS Kiosks
Outfront Media
CG Kiosks
Control Group
Contact Information
MTA NYC Transit is proud to partner with Outfront Media and Control Group NYC on this exciting digital project. 

For specific advertising rates contact:

Outfront Media
Kenneth S. Pober
General Manager
New York Transit Division
kenny.pober@outfrontmedia.com 
212-297-6415 

Control Group
Lu Cerda
Sales & Marketing
lu@newtraditionmedia.com
917-828-7888

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