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Advertise on MetroCard®: Reach Millions of Daily Riders

NY Islander: Front and Back of MetroCard ®

MTA New York City Transit, one of the largest transportation networks in the world, MetroCard Advertising Program provides commercial advertisers with the unique opportunity to communicate with and motivate a massive commuter population.

With millions of customers using subways and buses daily, MetroCard – the fare media used to pay for travel on NYC’s mass transit conveyances (Subway, Bus, Railway) – serves as great advertising platform with extensive reach. 
Create your own specially branded MetroCard - showcasing your brand and campaign message on both sides of the card. Or use a standard MetroCard to promote your campaign by advertising on the back of the card.

Provide your company with the power to place messaging directly into the hands of a motivated and massive commuter population, while creating an association with the nation’s, and one of the world’s largest 24/7 transportation organizations.

  • 7.6 million Subway and Bus daily riders

  • 472 subway stations across the 5 Boroughs

  • More than 2,250 MetroCard Vending Machines at over 700 station entrances

  • 3,850 MetroCard Retail Sales locations

  • Thousands of commuters on the Staten Island Railway Stations Stations

Benefits of the program…
  • Advertise on the back or both sides of the MetroCard.

  • Target up to 10 stations for distribution at station booths, vending machines and retail outlets to meet your needs.  Depending on the number of cards printed, we can target stations with the greatest ridership, by borough, etc…

  • Advertise on print runs from 50,000 – 1,000,000+ cards.  The larger the run, the lower your per-card cost.

  • Become an approved MetroCard Merchant and sell or distribute your own branded cards. Learn more about the process here.

Get started with this opportunity today. Download the rates and production specs


Darlene Pantophlet
Strategy & Customer Experience
MTA NYC Transit 

NYC Transit reserves the right to accept or reject copy or images to be placed on MetroCards in its sole and absolute discretion.

Click here for other advertising opportunities on MTA Subways, Buses and property.



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