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MTA Licensing Program

Packaging and POP Concepts

Extending the use of an image or design to packaging and display draws customer attention and extends the fun and uniqueness of the product. For example, The Map images that are familiar to New Yorkers and tourists provide added value as packaging that can be reused and/or become a collectible. Extending the licensed design in this way enhances perception of the product as "MTA Officially Licensed."

Image of Subway Bullet Bears in a Box      
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