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MTA Licensing Program

Frequently Asked Questions

Am I permitted to stylize MTA artwork, like the tokens, logos or map?

While we prefer that iconic items be used without revision, we do allow a degree of stylizing for some properties, subject to review/approval by the MTA. An example of this is a "Y" token chocolate that does not duplicate the detail of the actual token.

 

Can I use the route indicators to form words or phrases?

The MTA prefers that licensees not create words since this would require inserting letters that don't actually exist as routes. It is permissible to use the one existing combination that spells a word, which is ACE.

 

Do I have to use the entire subway map or can I use a section?

It is permissible to use only a section of The Map .

 

Can I add copy to the map or other MTA images?

With the exception of MetroCard, MTA does permit licensees to include appropriate text copy along with image of properties.

 

Can I combine my product/company logo with the MTA logo?

This is not permissible, as it would imply MTA endorsement and/or manufacture of the product/company.

 

Is it okay to alter colors to work with a fashion or style?

MTA is open to adjusting colors for stylistic and artistic purposes, with the exception of certain properties.

 

Is there a recommended or preapproved font/typeface for the MTA?

While there is no requirement to use a specific font, the MTA has a preference for the Helvetica family.

 

Do I have to use authentic tokens or can I reproduce replicas?

Production of replica tokens is permissible.

 

How can I attain actual subway tokens and other authentic items?

Tokens and other archival materials are available for purchase from MTA New York City Transit Surplus Materials Sales

 

How do I obtain access to the New York Transit Museum archives?

Scheduled appointments to browse images available through the Transit Museum archives can be arranged. Allow two weeks to schedule a specific date and time.

 

What is the process for approving a product design and how long does it take?

The steps in the design approval process are as follows:

  • Present the design electronically in PDF format for MTA review/approval.
  • Submit a prototype for approval.
  • Provide production samples for MTA to compare to the prototype for confirmation.

Each of these steps takes from three to five days. In the event that urgent or same day approval is requested, MTA will make every effort to accommodate the request, but cannot guarantee immediate turnaround.

 

How can I sell my product to the NY Transit Museum and online store?

All MTA licensed products are featured for sale through the online store. Upon request, MTA can schedule a meeting for company representatives to discuss potential sales through Transit Museum stores.

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