MTA Licensing Program
Frequently Asked Questions
While we prefer that iconic items be used without revision, we do allow a degree of stylizing for some properties, subject to review/approval by the MTA. An example of this is a "Y" token chocolate that does not duplicate the detail of the actual token.
The MTA prefers that licensees not create words since this would require inserting letters that don't actually exist as routes. It is permissible to use the one existing combination that spells a word, which is ACE.
It is permissible to use only a section of The Map .
With the exception of MetroCard, MTA does permit licensees to include appropriate text copy along with image of properties.
This is not permissible, as it would imply MTA endorsement and/or manufacture of the product/company.
MTA is open to adjusting colors for stylistic and artistic purposes, with the exception of certain properties.
While there is no requirement to use a specific font, the MTA has a preference for the Helvetica family.
Production of replica tokens is permissible.
Tokens and other archival materials are available for purchase from MTA New York City Transit Surplus Materials Sales
Scheduled appointments to browse images available through the Transit Museum archives can be arranged. Allow two weeks to schedule a specific date and time.
The steps in the design approval process are as follows:
- Present the design electronically in PDF format for MTA review/approval.
- Submit a prototype for approval.
- Provide production samples for MTA to compare to the prototype for confirmation.
Each of these steps takes from three to five days. In the event that urgent or same day approval is requested, MTA will make every effort to accommodate the request, but cannot guarantee immediate turnaround.
All MTA licensed products are featured for sale through the online store. Upon request, MTA can schedule a meeting for company representatives to discuss potential sales through Transit Museum stores.